Transforming fitness in va
A local, member-owned team dedicated to uplifting the fitness community in Virginia.
Who We Are at Virginia Fitness Group
Our Story
At Virginia Fitness Group , we all started out as members of Row House Short Pump. When local studios were in danger of closing ,we joined together with a mission to save the greater Richmond indoor rowing community and help members continue to achieve their fitness goals. In May of 2024 the team acquired the remaining two studios located in Midlothian and Willow Lawn.
Individually we have each rowed over 1 million meters and are dedicated to creating an inclusive fitness experience for Virginians. One boat. One crew. We pull together.
STUDIO LOCATIONS - OWNED AND OPERATED BY VA FITNESS GROUP
Row House Midlothian
Row House Willow Lawn
Row House Willow Lawn
Row House, a boutique fitness concept is revolutionizing the way people view indoor rowing. Co-founders and husband/wife team, Eric Von Frohlich and Debra Strougo took the rowing machine out of the corner and put it front and center. Born of the couple’s search for a workout that two individuals with varying fitness levels could do together, they created a rowing workout that gives people of all different shapes, sizes, and abilities an efficient and effective workout.
Row House Willow Lawn
Row House Willow Lawn
Row House Willow Lawn
Row House, a boutique fitness concept is revolutionizing the way people view indoor rowing. Co-founders and husband/wife team, Eric Von Frohlich and Debra Strougo took the rowing machine out of the corner and put it front and center. Born of the couple’s search for a workout that two individuals with varying fitness levels could do together, they created a rowing workout that gives people of all different shapes, sizes, and abilities an efficient and effective workout.
Virginia Fitness Group team
Jennifer Jackson - Managing Director (Owner)
With a long career in financial services, Jenn brings extensive experience in management, analytics, strategy, operations, and risk management to the team.
Rachel Leyco - Director of Marketing & Operations (Owner)
Rachel thrives off of creating partnerships with other locally owned businesses driven by the "support local" concept. She has an extensive event planning background and passion for fitness since discovering the Row House community
Kim Apollony - Director of Brand & Merchandising (Owner)
Kim is a traveling Medical Science Liaison, fitness enthusiast and founding Row House Short Pump member who is rowing towards her 8 Million Meters - traveling across the country rowing at different Row House locations and has a passion for fitness merchandising.
Aoife O'Sullivan - Director of Sales
Aoife has an extensive fitness and studio operations and sales background. Originally the lead coach at the Row House Short Pump, she has created a cohesive community at this location and has since become a part of the leadership team and Director of Sales.
Ken LeFevre - Senior Advisor, Entrepreneur, and Investor
Advisor extraordinaire. Yoda. Seasoned entrepreneur with extensive experience forming and reviving small businesses.